Craig's experience in buying, improving and selling his own small businesses over the past 20 years is invaluable. Successfully running franchises, establishing new businesses and re-inventing others has provided him with a unique skill set. Being degree qualified in marketing, coupled with hands-on experience in business development, provides him with a broad range of management, marketing and communication skills across various sectors, such as manufacturing, education, software, financial services and automotive. This first-hand knowledge of business from both the buyer and seller perspective ensures clients get the real deal.
As Managing Director, Craig established a large plastic manufacturing organisation which he part owned. He re-invented production and distribution techniques and established marketing strategies which led to rapid growth and market share acquisition within the industry Australia-wide. Also consulting in marketing and business development, he worked closely with owners and managers in financial services, software development and the training industry. Most recently Craig re-established a business within the automotive industry which he co-owns.
He believes "the ‘organisational alignment' of all stakeholders, continuous improvement and correct product/service positioning is imperative to business success".
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